Lexus Wholesale Parts Hub
Website Development
LIEHR joined forces with Lexus to create a suite of tools designed to empower Lexus wholesale parts managers in their part sales. These solutions help build and sustain long-term purchasing relationships between Lexus and Independent Repair Facilities (IRFs), ultimately boosting sales of mechanical and collision wholesale parts across all Lexus dealerships. The initiative culminated in a versatile marketing hub that allows dealers to design their own brochures, parts advertisements, and supportive website tools to enhance their parts marketing efforts.
Lexus Wholesale Parts Dealer Advertisements
LIEHR created a scalable platform that enables dealers to build and download personalized wholesale parts advertisements featuring their own discounted pricing and direct dealer contact information. The platform was designed to strengthen dealer–IRF relationships while driving awareness and growth of wholesale parts business.
LIEHR organized professional photoshoots and sourced high-quality external photography to photograph each Lexus part to reflect the distinctive Lexus brand style. This rich visual library allows dealers to easily customize a templated advertisement with their unique messaging, pricing, and contact details—delivering a polished, on-brand marketing asset with minimal effort.
