Lexus Luxury
Lexus Luxury
Lexus Luxury, a multi-award-winning publication, empowered service and parts leaders by translating corporate direction into actionable guidance, highlighting dealer support resources, and showcasing proven best practices—while consistently upholding the Lexus commitment to craftsmanship, performance, and refinement.
Deliverables
A 12-page, quarterly printed newsletter distributed to Lexus Dealer Principals, Service Managers, and Parts Managers nationwide.
LIEHR served as Managing Editor, partnering with Lexus on story development and overseeing the full production cycle—from content strategy and team management (writers and designers) to final publication. LIEHR ensured brand alignment, editorial quality, and on-time delivery, while collaborating with marketing teams to boost engagement through strategic planning, A/B testing, and process optimization.
Results
Lexus Luxury helped bring the Lexus brand promise to life at the dealership level by driving awareness, participation, and alignment with corporate programs and incentives. Through clear, consistent communication, the publication reinforced the Lexus standard of hospitality—enabling dealers to deliver elevated experiences and treat every customer as a guest, strengthening brand loyalty and guest satisfaction.
