National Event
Toyota New Owner Event
LIEHR, a trailblazing marketing company, was instrumental in developing the Toyota National New Owner Events presentational kits used nationwide at Toyota dealerships. Recognizing that every new car purchase should be celebrated, LIEHR designed and executed a multifaceted campaign that reached 1,200 dealerships on a bi-weekly basis. Their innovative approach included custom presentation scripts and boards, interactive displays, enticing food menus, and family-friendly touches—such as engaging coloring books and die-cut model cars—to ensure that both adults and children felt an integral part of the Toyota family.
Deliverables
National Dealer Presentation Program
Delivered comprehensive national support for monthly new-customer dealership presentations, designed to drive engagement, elevate the in-store experience, and support customer retention across dealer networks.
The program included strategically developed invitations, dealer event toolkits, and promotional and directional signage to ensure brand consistency and seamless execution at every location. We created clear, easy-to-use how-to guidebooks and support handouts that empowered dealership teams to confidently host and manage each event.
To enhance the customer experience and encourage attendance, the program also featured branded event giveaways, including family-friendly items and custom children’s coloring books, reinforcing a welcoming, customer-first environment while strengthening brand connection.
Results
The comprehensive materials crafted by LIEHR not only enhanced the celebratory atmosphere at each dealership but also proved to be a resounding success, helping to integrate the customer into the Toyota family and ultimately drawing the new customers into Toyota service centers for future vehicle maintenance across the country.
