Brake Pads
Brake Wear
For this brake pad product, we did some good old fashioned show and tell. We created a brake pad display that lets customers see what their brake pads actually look like in various states of wear. The piece was so popular that it has been knocked off by many other vehicle manufactures. We consider it the sincerest form of flattery!
LIEHR Brake Pad Display for Toyota North America
Designed and manufactured by LIEHR, this brake pad display gives Toyota dealers a simple, effective way to explain brake pad wear directly in the service drive. By providing a tangible, hands-on visual, advisors can quickly show customers the difference between new, mid-wear, and worn brake pads—turning recommendations into clear, trusted conversations.
The physical display helps start the brake discussion, builds customer confidence, and supports service teams in selling more Toyota Genuine brake pads by shifting the focus from price to safety, condition, and value.
Results
LIEHR produced and shipped 10 brake pad displays to each of Toyota North America’s 1,200 dealers, ensuring consistent in-service-drive usage nationwide. The displays continue to be actively used today and have proven their long-term value, with dealers regularly reordering replacements and additional units to support ongoing brake sales conversations.
