Acura Dealer MicroSite

Comprehensive Marketing Plan

LMC was contacted to create a comprehensive marketing plan to communicate and encourage enrollment in the Acura dealer website at the dealership level. With a year launch period, LMC used a combination of targeted print teaser brochures; HTML emails and a website to keep the program top of mind at the dealer level.

LMC was contacted to create a comprehensive marketing plan to communicate and encourage enrollment in the Acura dealer website at the dealership level. With a year launch period, LMC used a combination of targeted print teaser brochures; HTML emails and a website to keep the program top of mind at the dealer level.