Challenged to create an innovative and effective way to communicate Acura’s program, LMC developed program kits that went out to all Acura District Parts & Service Managers and acted as a brand complemented alternative to the standard “meeting in a box” mentality. For this project we created beautiful capacity folders with inserts that housed accompanying dealership sales manager’s brochures. With soft touch aqueous coating, spot UV and supple design, the meeting planer folder and brochures were incredibly elegant to look at and touch.
Skills:
Design and layout, copywriting, product development and direction, brand, logo and program name creation.